Hattie MacLeod

Upstream Coffee & Eatery

Upstream Coffee & Eatery is a community oriented coffee shop located on the SW Waterfront in Portland, Oregon. Formerly the Bean and Tree Coffee House, the folks at Upstream wanted to rebrand to better connect with their clients on the waterfront and participate in contemporary trends. 

We created a visual identity that is influenced by water and camp culture, while invoking feelings of your neighborhood eatery.